The Beginning

We Guess You’re Curious About Why We Do This

In a nutshell, we love stories. We love the way they make us feel, and we love the way we make others feel when we tell them.

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Who is Chad?

Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Petersen (The Story Catcher) discovered the compelling power of stories. Today, Chad finds and crafts your brand’s stories evoking emotional responses resulting in higher customer trust, conversion, and retention.