I don't know what I actually want anymore.
You have spent years answering what everyone else needs.
Reignite 90 gives you 90 days to begin hearing yourself again, recognize what has been driving your choices, and start making choices that feel more like your own.
October 29, 2026 through January 26, 2027
Maximum 10 participants
October cohort: $249
Regular Reignite 90 investment: $597
Maybe your life looks fine from the outside
You handle what needs to be handled.
You show up for your family. You keep the calendar. You solve the problem. You carry the thing nobody else noticed needed carrying.
But lately, a quieter question has been getting harder to ignore:
What do I want?
And you do not have a clear answer.
Maybe someone asks where you want to eat and you say, “Whatever works for everyone else.”
Maybe you finally get time alone and have no idea what to do with it.
Maybe your children need you differently now. Maybe your relationship, beliefs, or career have changed.
Maybe nothing is terribly wrong.
That almost makes it harder.
You tell yourself you should be grateful and keep moving through the days.
But somewhere underneath all that competence, you miss yourself.
You did not disappear all at once
It happened one ordinary choice at a time.
What does everybody else need?
What will keep the peace?
What would a good mother, partner, daughter, provider, or person do?
You learned to read the room and become the person the moment required.
After enough years of doing that, your own voice can become difficult to recognize.
Reignite 90 is not about blowing up your life or forcing a dramatic answer.
It is about getting quiet enough to hear what is already trying to tell you the truth.
What Reignite 90 helps you begin doing
During Reignite, you will have repeated opportunities to:
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Notice where roles, expectations, and old stories are making choices for you
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Separate what you still choose from what you have simply continued carrying
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Pay attention to wants and preferences you normally dismiss
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Make room for possibilities and try small choices in your actual life
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See the larger story and develop a way to return to yourself when life changes again
You may not finish 90 days with every answer.
You can finish with clearer choices and evidence that you have already begun moving.
Uncovers the hidden stories and drivers I have had running on autopilot, enabling me to see and make changes at the root. Grateful for this and Chad!!
Mike
Current Reignite 90 participant
This is not another course you buy and forget
Reignite takes place across 90 days because the story running your life does not appear only when you sit down to work on yourself.
It appears when you say yes before checking whether you mean it, automatically rearrange your day, swallow an opinion, or tell yourself that wanting more would be selfish.
When I say ‘story,’ I don’t mean the stories you tell other people. I mean the old roles, rules, expectations, and assumptions that can start making choices in the background without you realizing it.
Each day, one Story Catching email meets you inside your actual life.
Some days give you a question. Some help you see a pattern. Some invite you to try something.
The point is not to complete 90 perfect days.
The point is to stay with the question long enough for your own answers to become easier to hear.
What is included
90 daily Story Catching emails
One email each day gives you something to notice, consider, or practice in real life.
Reignite is not streak-based.
If you miss several days, you do not need to work backward before continuing.
Return to where you are now and keep going.
You can revisit anything you missed when you want to.
Live conversation throughout the 90 days
We begin with a live call on Day 1. After that, we meet approximately once each week through the end of Reignite.
Calls last approximately 60 minutes.
These are not weekly lectures. They are places for listening, sharing, discussion, and reflection about what the daily work is bringing up.
Sometimes the most important thing is not an answer.
It is the realization: I am not alone in this.
Call recordings and replays
Calls are recorded. You will have replay access throughout Reignite and for 30 days after the program ends.
Because personal experiences may be discussed, every participant agrees to clear expectations around recording, privacy, and confidentiality. Replays are for cohort participants only.
A private cohort WhatsApp group
The private WhatsApp group gives us a place to stay connected between calls, continue conversations, and share what we are noticing.
I participate regularly on weekdays.
The group is not unlimited private access, immediate-response access, or 24-hour support.
One private 60-minute Story Catching session with me
Some things need a more private room.
Every October participant receives one individual 60-minute Story Catching session with me during Reignite.
You choose when to use it.
Use it when a story becomes difficult to untangle, when you want help looking at a decision, or when the work becomes too personal for the group.
We’ll use that hour to look closely at what’s happening in your life and what may be influencing your choices.
The session must be scheduled and used during the 90-day program unless I personally approve an exception.
The group is part of the work
Losing touch with yourself can feel like a private failure. Everybody else seems to know what they are doing while you quietly wonder why your life no longer feels right.
Then someone else says the sentence you have been afraid to say or describes the same guilt you feel whenever you consider choosing yourself.
You realize:
I am not alone in this
That is why the October cohort is limited to 10 people.
The group needs enough people for participants to recognize themselves in one another and enough room for each person to speak and be heard.
How Story Catching moves through Reignite
You do not need to understand a framework before beginning.
The human experience comes first.
Underneath the daily emails, Reignite uses four animal archetypes within the Story Catcher framework, which is informed by my ongoing study of Andean cosmovision. Each represents a different way of paying attention.
The Serpent: Where am I, really?
Before trying to change your life, you begin by noticing where you actually are.
What is happening in your days? What is your body telling you? What have you been moving too quickly to feel or name?
The Jaguar: What story is making this choice?
You look more honestly at the roles, rules, expectations, and old stories shaping your life.
Which ones are still true? Which ones did you inherit? Which ones have you continued performing because disappointing someone felt more dangerous than disappointing yourself?
The Hummingbird: What else might be possible?
You make room for curiosity, joy, desire, and ideas that normally get dismissed before they have a chance to breathe.
You begin trying small things because action can teach you something thinking alone cannot.
The Condor: What can I see from here?
You step back far enough to see more than the immediate problem.
You look at what you are learning, what you want to carry forward, and what needs to exist around you for a different choice to survive ordinary life.
Then the spiral returns
Near the end of Reignite, you move through the overall process again more quickly.
Because life will change again.
An old role may return. A new question may appear.
The point is not to finish yourself in 90 days.
It is to know how to find your way back when you can no longer hear your own voice.
Do not wait until January to start hearing yourself again
Every year, January arrives carrying the same pressure.
Choose the goal. Make the resolution. Decide who you are going to become.
That is difficult when you still cannot hear what you actually want.
Reignite begins October 29 so you have time to listen before January asks you for another promise.
You will move through the final months of the year with daily questions and people doing the same work.
You will not arrive at January 1 standing at the starting line.
January 1 will be Day 65.
October 29 is Day 1
December 31 is Day 64
January 1 is Day 65
January 26 is Day 90
January becomes part of work already happening, not another promise to begin.
Reignite may be for you if
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You are somewhere in midlife and no longer feel completely present in your own life
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You have spent years being the parent, partner, provider, strong one, fixer, pleaser, or caretaker
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Your relationship, family role, faith, career, or sense of purpose has changed
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Your life looks fine, but something inside it feels hollow or wrong
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You cannot clearly answer what you want next
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You want sustained reflection and human conversation rather than another book or motivational speech
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You are willing to be honest, curious, and present without demanding an instant answer from yourself
Women are the primary audience for Reignite, but it is not a women-only program. Men who recognize themselves here are welcome.
You do not have to be divorced, in crisis, or certain what needs to change.
Reignite is not
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Therapy, mental-health treatment, or crisis support
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Marriage counseling or a program that tells you whether to stay or leave
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A promise that every part of your life will be solved in 90 days
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A demand that you share private details with the group
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A place where Chad is available privately at every hour
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A program built around perfect attendance or keeping an unbroken streak
If you need clinical care, crisis support, or trauma treatment, Reignite is not a substitute for working with an appropriately qualified professional.
Why I created Reignite
I know what it is to build a life from a recipe I did not write.
I was raised Mormon. My father sat on the stand every Sunday, elevated above our family. His approval became the engine behind almost everything I did for much of my life.
I learned how to perform and become what the room wanted from me.
I was much less practiced at answering a simpler question:
What do I want when nobody else gets to answer first?
Eventually, roles, beliefs, and relationships changed. I learned that leaving an old story and knowing what comes next are not the same thing.
Today I live in Baños de Agua Santa, Ecuador, and I run The Story Catcher.
I do not fix people or hand them my answer.
I help people notice the old roles, rules, expectations, and assumptions that may be shaping their choices without them realizing it. I call that Story Catching. I listen, ask questions, and help people see what has been operating in the background so they can decide what is actually theirs now.
Reignite gives us 90 days to do that slowly enough for something real to emerge.
Chad Petersen
Founder, The Story Catcher
What current Reignite participants are saying
These reflections were shared during the current Reignite 90 cohort.
I really thought that, at 60 years old, I had some idea of what was driving my daily thoughts and actions. However, this program has really given me a thorough insight into where my thoughts and actions have come from. Life-changing work.
Sarah
Current Reignite 90 participant
I've been working on my house since I found that the message my environment gives me is that I'm not ok. Because immediately I reacted with a ‘fuck that!!’ And started working on it. There's loads more to do, but even my home is already looking so different.
Nerys
Current Reignite 90 participant, Day 26
What I appreciate most is that this isn’t a program you outgrow. I believe you can get something from it regardless of where you are in life or how much personal work you’ve already done. Each time you revisit yourself through the lens of this process, the next piece of work has a way of revealing itself.
Jennifer
Current Reignite 90 participant
Begin October 29
Reignite 90 is $597.
For the October 29 cohort, enrollment is $249.
I am doing that because I want to make it easier for people who know something needs to change to begin before January instead of making another promise to themselves when the calendar turns.
That includes:
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90 daily Story Catching emails
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A live call on Day 1
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Approximately weekly 60-minute conversation and reflection calls
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Recordings and replay access through 30 days after Reignite ends
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A private cohort WhatsApp group
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Regular weekday participation from me inside the group
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One private 60-minute Story Catching session with me during the 90 days
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A cohort capped at 10 participants
Established investment: $597
October 29 cohort: $249
Enrollment closes when the cohort begins on October 29 or when all 10 places are filled.
Frequently asked questions
When does Reignite begin and end?
The October cohort begins October 29, 2026. Day 90 is January 26, 2027.
When are the live calls?
The first live call is on Day 1. After that, calls take place approximately weekly through the end of Reignite and last approximately 60 minutes.
What happens during the calls?
The calls are primarily for listening, sharing, discussion, and reflection about what the daily work is bringing up. They are not primarily teaching or group coaching sessions.
What if I cannot attend a call live?
Calls are recorded. Replays are available to cohort participants throughout Reignite and for 30 days after the program ends.
Are the calls private?
Because personal experiences may be discussed, every participant agrees to clear expectations around recording, privacy, and confidentiality. Calls are recorded. Recordings are for cohort participants only.
What if I miss several daily emails?
Return to where you are now and keep going.
Reignite is not a streak. Continue with the current day and revisit missed material only if you choose.
How much time should I expect to spend each day?
You will receive one Story Catching email each day. The emails vary in what they invite you to notice, consider, or practice.
The time you spend depends on how deeply you choose to engage with each invitation.
Do I have to share personal information with the group?
No. You choose what you share. Listening is also participation.
You also receive one private 60-minute Story Catching session with me for something you would rather explore individually.
When can I use my private session?
You decide when during the 90 days it would be most useful. It must be scheduled and used during Reignite unless I personally approve an exception.
Is the WhatsApp group private coaching access to Chad?
No. I participate regularly on weekdays, but the group does not provide unlimited access, immediate responses, or 24-hour support.
Is Reignite only for women?
No. The primary audience is women in midlife, but men who recognize themselves here are welcome.
Do I need to be divorced?
No. Divorce is one doorway. People can also lose touch with themselves inside marriage, parenting, career, religion, caregiving, success, or years of being the dependable one.
Will Reignite tell me whether to leave my relationship or make another major change?
No. I will not make that decision for you.
Reignite helps you recognize what has been influencing your choices and begin discovering what feels more honestly yours.
Is this therapy?
No. Reignite is Story Catching and coaching. It does not diagnose or treat mental illness, process trauma, or provide crisis care.
Why is the October cohort $249 if the established price is $597?
I chose $249 for this cohort to make it easier to begin before January rather than wait for another New Year’s promise.
This is a cohort-specific enrollment price, not a change to the established Reignite price.
How many people will be in the cohort?
No more than 10.
The group needs enough people for recognition and enough room for each person to speak and be heard.
You do not need to know the whole answer before you begin
You only need to be honest about the question.
What do I actually want?
We begin October 29.
Maximum 10 participants. Enrollment closes October 29 or when all 10 places are filled.